Tis the season for end of year roundups, so here is our pick of some of the best viral charity trends which filled up our social media feeds in 2014.
The ALS Association
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According to new research from Voucher Codes Pro, over half of Brits dousing their heads with icy water for the Ice Bucket Challenge don’t donate to charity.
The #IceBucketChallenge videos which have been filling up our social media feeds in August have raised millions for The ALS Association, the Motor Neurone Disease Association and Macmillan, illustrating the power of the internet in raising funds and awareness.