The RNLI has launched its summer beach safety campaign ‘Hold Tight Hands Up’, giving 8-11 year olds tips and advice on staying safe whilst at the beach through an animated music video.
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The new site aims to surface the Royal National Lifeboat Institution's content and provide new and existing supporters with engaging online experiences.
The first wave of activity launches on 24th July with targeted display advertising, an online game and a bespoke microsite, before rolling out with additional direct mail, outdoor, press and experiential activity across the peak summer months.
According to research by social media listening platform Synthesio, during the London Marathon last Sunday, Macmillan Cancer Support was the most talked about charity online.
PAA’s multi-channel customer focused approach will centre on engaging a younger and broader supporter base.