Charities are now the twelfth most trusted institutions in the UK, behind supermarkets, TV & radio stations and the Royal Family, according to the latest research by nfpSynergy.
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In this guest post, Matt Moorut, digital marketing executive at Technology Trust looks at the reasons behind why charities aren't investing in online advertising.
According to a new report from nfpSynergy, ‘Ad Infinitum: charity advertising and media usage,’ UK charities spent £394m on advertising in 2013, with 61% of the total going on direct mail.