In this guest post, freelance social media manager Anita Reid takes a look at ten innovative charity campaigns and why they were successful.
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This January many people are giving their bodies a well-deserved break from booze and taking part in the Dryathlon, which sees them giving up alcohol for a month and donating what they would have spent to Cancer Research UK.
Social Misfits Media has teamed up with Aegis Media to launch a new free online social media guide for charities, ‘Something to Tweet About’, which looks specifically at content creation and distribution.
In support of Movember, this week daily ‘Mo Bro Heroes’ will feature on 30 digital screens throughout the London Underground.
A recent survey that analysed the most talked-about brands in the voluntary sector saw Movember come out on top, and many experts are pointing to its excellent use of social media and popularity among young adults as a central reason behind its triumph.