To celebrate seven years of partnership, Macmillan Cancer Support and retailer Poundland embarked on a campaign between Monday 24th and Sunday 30th August.
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Macmillan has rebranded its coffee morning fundraiser in an attempt to stand out from the surge of similar charity events popping up.
A new animated online campaign has been launched by Macmillan Cancer Support which aims to raise awareness of its Online Community platform, where people affected by cancer can come together, share stories and find information.
We recently caught up with Zoe Amar, director of Zoe Amar Communications, a strategic marketing and digital communications consultancy which has worked with leading charities including CAF, Crimestoppers, Macmillan and Action Aid.
Smith & Milton will work alongside the charity’s in-house marketing and creative services teams to ensure that the new proposition has maximum impact for Macmillan when communicating to existing and prospective volunteers.
According to new research from Voucher Codes Pro, over half of Brits dousing their heads with icy water for the Ice Bucket Challenge don’t donate to charity.
The #IceBucketChallenge videos which have been filling up our social media feeds in August have raised millions for The ALS Association, the Motor Neurone Disease Association and Macmillan, illustrating the power of the internet in raising funds and awareness.