Oxfam has awarded LIDA its direct and digital fundraising business. The agency won the account following a competitive pitch against 6 pitching agencies that began at the beginning of September, 2014.
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LIDA’s strategic work will begin immediately and aims to move away from traditional forms of fundraising to deepen customer engagement and ultimately increase donations.
The ‘Staying Connected’ campaign offers a free practical kit to those affected by dementia, which will be promoted through outdoor posters and digital channels.