Development of both the new brand and website has been led by digital marketing agency Itineris which have worked on this project since the start of the year.
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Ann Francis, Corporate Social Responsibility Programme Director at TomTom, said: "Through our product donation programme TomTom donates navigation products to charitable organisations that use vehicles as part of their daily operation, where those vehicles are vital to help save or enhance lives."
Morrisons, Santander and Vodafone have announced that they will be the appeal partners for ITV's annual charity fundraiser, Text Santa. They will support the campaign and help raise money at stores across the UK.