RAPP will handle all brand activity for the charity, which comprises digital, pay per click, outdoor, press and radio to improve awareness of its work, as well as drive donations.
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Louise Robertshaw, Head of Communications and Campaigns at Guide Dogs, said: “We know that when it comes to digital giving, it is critical for donors to be able to arrive on the site and quickly give money for the cause that is right for them."
Orbital Charity Dynamics has updated its Empower software, giving several national charities greater control over orders of charity fundraising materials, retail products and publications.
UK supporters can now give money with every mobile call they make and text they send, at no extra cost to themselves. By signing up for a Donate Mobile SIM card and mobile service, 10% of their monthly mobile spend will automatically to go to Guide Dogs.
Marketing agency Futureproof has been appointed by Macmillan Cancer Care to help enhance its digital marketing and social media output in a bid to drive up digital charity donations.