The power of Facebook for charities is undeniable but mastering the art of engagement through the world’s biggest social network is far from simple.
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With its recently added 'donate now' button and fresh 360-degree videos, Facebook is becoming an increasingly important tool for organisations across the globe. This infographic from pagemodo takes a look at the key trends to have emerged from the social media channel so far this year.
With over half of the UK population on Facebook, child rescue alerts will now be able to reach a much bigger audience.
Total-Apps introduces platform allowing nonprofits to receive donations directly via Facebook videos
Payment processor Total-Apps has launched Video Checkout – a new technology enabling non-profits and political organisations to receive donations directly through the videos they share on Facebook.
Facebook’s recent ‘Donate Now’ call-to-action button was introduced to make it “easier than ever” for charities and non-profit organisations to “connect” with their supporters and encourage them to make contributions. If your charity is thinking of implementing the new tool, here are a few pieces of advice on how to get started.
Facebook is rolling out a new tool which allows users to make donations to charity with the simple click of a button. The ‘Donate’ button, introduced in 2013 to a select number of charities, can now be used for all non-profits on Facebook pages and link ads.
According to research by analytics firm Parse.ly, Facebook has replaced Google as the chief source for news traffic online.
My Mate Your Date lets people ask friends to matchmake them via Facebook in exchange for charitable donations.