In this guest post, Seb Underhill, co-founder and director of Social Media Marketing at 33Seconds, explores how a third sector organisation can leverage emerging technology to launch amazing, never been seen before campaigns that don't eat the annual resource.
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Oxfam recently teamed up with mobile app EyeEm to launch a groundbreaking photography project, inviting people across the world to join the fight against land grabs as part of the Behind the Brands campaign.