As the refugee crisis in Europe continues to intensify, many charities are using their online presence and social media channels to raise awareness of the situation and communicate what they can do to help.
British Red Cross
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The British Red Cross partnered with The SpongeBob movie: Sponge Out of Water for its Clean Start Appeal, which managed to raise over £6.5 million in just three months.
Charity Digital News recently caught up with the head of retail at British Red Cross, Paul Thompson, to discuss how its multiple stores across the UK are engaging with Cybertill.
Charity Digital News was invited to Cybertill’s second charity conference from 21st- 22nd October in Leicester, which provided a great platform to address the latest hot topics in charity retail from Gift Aid legislation to ecommerce.