The ‘Staying Connected’ campaign offers a free practical kit to those affected by dementia, which will be promoted through outdoor posters and digital channels.
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Jeremy Hughes, chief executive at the Alzheimer’s Society, said: “Technology can be invaluable in enabling people with dementia to live independently for longer.”
The Alzheimer's Society and Public Health England have selected CloudSymphony and the Salesforce.com Foundation to develop and build the Dementia Friends’ website as part of a national initiative aiming to improve people's understanding of dementia and reach one million people by 2015.
On Thursday 22nd May, a number of charities will be speaking about their use of CRM, social media and other technologies at the Salesforce1 World Tour.