University of London Selects Blackbaud CRM » Charity Digital News

University of London Selects Blackbaud CRM

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The University’s newly formed Development Office has chosen Blackbaud CRM as part of a strategic drive to grow alumni relations and supporter programmes

London (30 July 2015) – Blackbaud, Inc. (NASDAQ: BLKB), a leading global provider of software and services for the not-for-profit, charitable giving and education communities, today announced that the University of London has selected its Blackbaud CRM™ solution, as part of a strategic drive to establish and grow alumni relations and development activities.

Blackbaud CRM is an enterprise wide web-delivered platform developed specifically for large/complex not-for-profit organisations. The solution combines fundraising management, online applications, multichannel direct marketing, actionable prospect research and analytics to enable an integrated view of the supporter experience across an organisation.

The University of London was founded by Royal Charter in 1836 and is the third oldest university in England. The University today consists of 17 prestigious Colleges and 10 Institutes, serving over 120,000 students. Additionally there are 55,000 students in more than 180 countries enrolled in University of London International Programmes. To support the newly created development function, the University was looking for a system to capture and manage the full breadth and depth of individual and organisational engagement, fundraising and multi-faceted relationships, past and present.

A key driver behind the selection of Blackbaud CRM was its ready-to-use functionality to support early stage activities which could then grow in sophistication as the Development Office expands.

“We could have chosen a more traditional fundraising database but we knew that with our global reach, multi-layered and complex group of supporters, and the importance of being able to recognise existing affinities with our federal colleges, that we would have quickly run into technology and process roadblocks,” explained University of London’s newly appointed Director of Development, Bill Abraham. “The team at Blackbaud and the Blackbaud CRM platform provide us with the capability to rapidly accelerate development activities. We see this as a long term partnership and are confident that this platform can keep pace with changing demands and increasing sophistication.”

University of London Head of Constituency Engagement, Holly Peterson, commented, “We have a wonderful opportunity here to be pioneering with our strategic approach to alumni and constituent engagement. Blackbaud CRM will let us track alumni in a much more individual way, allowing us to be much more personal, while also getting better aggregated information about how our alumni are interacting with the University. Importantly with our federated structure, it will allow us to target alumni of specific programmes and ensure we aren’t overlapping with the world-class alumni engagement happening in the Colleges.”