“It does exactly what it says on the tin” – Registered trademark of Sherwin-Williams, the owner of Ronseal
Since the phrase “It does exactly what it says on the tin” was first used in 1994 by Ronseal in their television advertisements, it has entered English idiom and become widely used to describe anything that is exactly as it appears or claims to be without any need for further explanation or qualification. Such things might be said to “pass the Ronseal test”.
This article examines the question of whether discretionary fund manager (“DFM”) performance numbers, as quoted in marketing literature, generally pass the Ronseal Test.
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