Facebook trials birthday donations » Charity Digital News

Facebook trials birthday donations

Facebook is to test a new feature that prompts users to ‘donate their birthdays’.

According to a report in CNN, users will select one of the 750,000 U.S. non-profits on the social platform, set a goal amount and enter a custom message. Friends will see the post and a prompt to donate. The mini-fundraiser is automatically public, and ends at midnight on their birthday.

A Facebook spokesperson confirmed the test and said its charitable giving tools are meant to be complementary to a nonprofit’s existing efforts.

It’s unclear when or if the feature will be launched to everyone or introduced outside of the US.

Facebook has been investing more in its fundraising initiatives.

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