Last year, Facebook made it possible for people to raise money for more than 750,000 nonprofits through fundraisers, and donate buttons in their live broadcasts and posts. Now, the social platform has announced that verified Pages can add donate buttons to their live broadcasts.
The move gives public figures, brands, businesses and organisations new ways to fundraise on Facebook for the nonprofits they support. People watching the live broadcast can donate as they watch, or give once the broadcast has ended and is posted on the Page.
The donate buttons move was announced alongside the roll-out of personal fundraisers, which allow people to raise money for themselves, a friend or someone or something not on Facebook, for example a pet.
Personal fundraisers will launch in the US for people aged 18 years or older, and in beta over the next few weeks, as the company hopes to continue to learn and improve the product to make it even more useful. For example, it will begin with six specific categories for critical financial needs and include a 24-hour fundraiser review process. It’s hoped that Facebook will expand its categories and automate more of the review process.
Personal fundraisers will have a 6.9% + $.30 fee, that will go to payment processing fees, fundraiser vetting, security and fraud protection. Facebook’s goal is to create a platform for good that’s sustainable over the long-term, and not to make a profit from our charitable giving tools.
Personal fundraisers can raise money to cover costs related to:
- Education: such as tuition, books or classroom supplies
- Medical: such as medical procedures, treatments or injuries
- Pet Medical: such as veterinary procedures, treatments or injuries
- Crisis Relief: such as public crises or natural disasters
- Personal Emergency: such as a house fire, theft or car accident
- Funeral and Loss: such as burial expenses or living costs after losing a loved one
Facebook added that personal fundraisers allow people to reach friends where they already are to quickly build momentum for their cause. Friends can donate in a few taps with secure payments, without leaving Facebook. Since you can see real profiles on Facebook, donors will see how they are connected to the person who created the fundraiser, the person benefiting and others who are supporting the fundraiser.
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