The Big Give is celebrating its 10th anniversary and to mark the occasion, the Christmas Challenge is set to be on an even bigger scale this year with more match funding available than in previous years.
The Big Give will be running the new and improved model of the Challenge. Extensive charity facing consultation resulted in significant changes being trialled during last year’s campaign. Feedback showed these changes to be incredibly well received and the Big Give will be rolling out these changes for the Christmas Challenge 2017 and beyond.
What has the Big Give improved?
Match funds are ring-fenced for successful charities so that they are not competing with each other for funds. The campaign will also run continuously over seven days meaning that the message is much simpler for the generous donors who are supporting the participating charities. The 2017 campaign will launch on #GivingTuesday again this year allowing charities to join the national movement of giving and the enhanced PR buzz that was achieved through this partnership.
The Christmas Challenge is the UK’s biggest online match-funding campaign which helps UK-registered charities raise funds for their causes, having raised over £78m since it launched in 2008.
Donations to participating charities are generously matched by Big Give ‘Champions’ (Trusts, Foundations, Philanthropists and Corporates who support the initiative) and charities’ major donors. This year The Coles-Medlock Foundation and The Hospital Saturday Fund join the Champions for the first time. They will provide funding alongside The Reed Foundation, The Childhood Trust and many others who will be confirmed in the coming months.
“We are really pleased to have received such positive feedback following last year’s trial changes”, said Alex Day, Director of the Big Give.
“Overall, 93% of charities who took part in 2016 preferred the new model. They found that the campaign was simpler to communicate, that donor satisfaction was higher and that they gained more new supporters. As a result, we’re happy to share that we will be continuing to run the campaign using this model and look forward to welcoming lots of charities to the campaign later this year.”
How to get involved?
Charities wishing to participate should register their interest now to ensure they receive important information on the application deadlines.
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