Dogs Trust is attempting to stay further ahead of the changing market and legislative environment by implementing a new cloud-based consent platform with MyLife Digital and Wood for Trees.
The new platform will enable the charity to capture and manage all their supporter preferences, meet all known legislative requirements coming into force through GDPR in May 2018 and adapt to likely future Fundraising Regulator requirements, such as the Fundraising Preference Service, scheduled for Spring 2017.
As well as providing an effective, secure, and flexible tool to capture supporter preferences; the system will deliver more transparency to supporters on personal data the charity holds about them, understand why the data has been collected, know who has access to the data and control permissions for the usage of their data.
Dogs Trust are embracing the changes and see the regulation as an opportunity to build on the trusted relationship the charity already enjoys with its supporters and is looking forward to more innovative ways to fundraise from the new insights the data will bring.
Nick Daniel, Marketing Director at Dogs Trust said: “As a charity that receives no Government funding, supporters have always been at the heart of our fundraising strategy; without them we can’t deliver our work.
“With the impending changes to the regulatory environment, we needed to find a tool that would help us to maintain a relationship with the maximum number of supporters and that could adapt to future regulatory requirements.
“We can now provide our supporters with the ability to tailor their relationship with us and, importantly, how we may use their data going forwards with their clear consent. This new technology should give us the transparency required by the legislators and regulators and help us increase the trust of our supporters, strengthening our relationships.”
Provided by MyLife Digital and implemented by Wood for Trees, the cloud-based solution operates outside of Dogs Trust’s CRM system, while integrating seamlessly. Consentric Permissions will allow supporters direct access to their own data.
Alternatively, agents can access it on behalf of the supporters. Consents are captured in a way that goes beyond compliance and places the supporters’ choice through their consented data at the centre of how Dogs Trust communicates and engages with them.
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