Wattpad has been named as an official digital partner of Comic Relief for Red Nose Day 2017.
The partnership will enable Comic Relief to share inspiring stories on its official Wattpad profile that demonstrate the positive impact money raised through Red Nose Day has.
The brand has also commissioned Wattpad Star Leigh Ansell to write an original story, Double Dare about some wacky fundraising to celebrate Red Nose Day.
Since Red Nose Day is all about comedy and making your laugh matter, the brand will also take over the Humor category of stories on Wattpad.
Having raised more than £1bn to date, Comic Relief is a great partner to announce the official launch of Wattpad Brand Stories in the UK. Building on our success with partners such as Cadbury Dairy Milk, H&M, GE, and 20th Century Fox, Wattpad Brand Stories UK will continue to use entertaining content to drive brand awareness and affinity among target customers.
Pete Durant, Digital Partnerships and Social Media Lead at Comic Relief UK said: “Partnering with Wattpad is the next step in engaging with a fresh young audience.
“Storytelling has always played an important part to Red Nose Day and we’re glad we’re able to continue the tradition on new and exciting platforms like Wattpad.”
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