An app designed by Coventry University to protect young girls from female genital mutilation has won a national design award.
The Petals FGM web app, endorsed by the NSPCC, has won gold in the digital community category of the London Design Award.
Petals beat off competition from other apps designed to support individuals with depression, isolation or mental health issues.
Female genital mutilation, also known as genital cutting, female circumcision or sunna has been illegal in the UK since 1985 but is a growing problem across the country.
The app was launched by the Coventry team to help young girls living in affected communities who are at risk of FGM to learn more about the practice, what help is available and how to report concerns.
The educational tool, which has been designed with a young audience in mind and doesn’t contain graphic images, works on most smartphones, tablets and computers via a web browser. The app will also close if a device is shaken and has a hidden history, giving youngsters a sense of privacy when researching such as taboo subject.
Based on Petals, a second app for professionals, Petals for Professionals, has also been introduced this year with Coventry City Council.
Professor Hazel Barrett, from the university’s Centre for Trust Peace and Social Relations, is an international leading authority on FGM and was heavily involved in the development of the app. She said: “This is the first web app aimed at young people in the UK to give them information concerning FGM. It has been designed and developed specifically for young people and was piloted by youngsters from Sidney Stringer Academy in Coventry.
“We hope that the web app will help young people to be more aware of FGM and also give them the confidence to ask for help and guidance.”
Erin Niimi Longhurst (@ErinNiimi), Communications and Social Media Advisor at Social Misfits Media, discusses why your charity should be on Instagram, and how can you make the most out of the platform?
A number of charities have rolled out social media campaigns to capitalise on the introduction of the new £1 coin
New platform enhances the service to charities by allowing faster and easier fund transfers
Challenge set to return bigger than ever