Clothes Aid has turned to animation to promote the benefits of recycling clothing.
The film illustrates the simple #ClothingStory through two example families. One that goes through the process of donating their clothing in the UK, and another family in an Eastern European second hand shop, who buys those same unwanted clothes a few weeks later. It shows the easy step-by-step process to donate a bag of unwanted clothing to Clothes Aid, from the comfort of your own home.
The average UK household spends an average of £1,700 on new clothes every year, but Britain throws away 350,000 tonnes of clothes annually, the equivalent weight of 29,000 buses. (Source: WRAP: Valuing our Clothes report, 2012).
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