The Big Give Christmas Challenge has got underway today – timed to coincide with #GivingTuesday.
There are now just 72 hours to have your donations doubled on thebiggive.org.uk. The Big Give is encouraging individuals to make a donation today, on #GivingTuesday, because their money will be kindly matched and have double the impact on their chosen charities.
This year, 332 charities are taking part, aiming to raise £7.5m in just 72 short hours, an impressive feat in such a short space of time. As charities grapple with a saturated marketplace and a proliferating fundraising landscape, match funding campaigns have been shown to be particularly effective due to the compelling incentive offered to supporters.
The Christmas Challenge is the UK’s biggest online match-funding campaign which helps UK-registered charities raise funds for their causes. The Christmas Challenge was launched in 2008 by Sir Alec Reed, founder of Reed Recruitment. Since 2008, the Christmas Challenge has raised over £71 million for more than 2,500 charity projects. This year, the Big Give features projects spanning an incredible variety of causes including water and sanitation, child poverty, animals, the environment, welfare in Wales and many more.
In order to double donations, the Big Give has partnered with several ‘Champions’ who have kindly contributed significant funds to the campaign. These are combined with donations from charities’ key supporters to double donations over the 72 hour period. This year, Champions include The Reed Foundation, The Childhood Trust, Candis Magazine and The Postcode Support Trust amongst many others.
Alex Day, Director at the Big Give said: “Particularly in today’s climate, we know that match funding is an important way for charities to raise funds and we’re excited that so many charities are able to benefit from the Christmas Challenge campaign.
“Over just 72 hours we will be raising millions of pounds for important causes in the UK and internationally. I’d urge anyone of thinking of making a donation this Christmas to make the most of the opportunity: donate now and your money is worth double to a charity you feel passionately about. ”
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