A new report has found that, last year, Swiss people donated more to non-profit organisations via digital channels such as SMS and the web than in the previous year. However, the proportion of donations coming through digital channels remains low.
The study also discovered that, in 2015, Wednesday was the most popular day for donating and the preferred method of payment was by credit card.
The second edition of the Digital Fundraising Study Switzerland has been published just in time for #GivingTuesday, and examines the donating habits of the Swiss during 2015. Of the total volume of donations, the proportion of digital donations rose from 2.24% in 2014 to 2.55% in 2015.
“The positive trend from the previous year has been confirmed and we can once again see a double-digit growth in the share of digital donations, even if this does not fully meet our expectations,” says Marco Zaugg, CEO of RaiseNow.
The second Digital Fundraising Study Switzerland has confirmed trends that were already evident in the first edition of the study: credit card payments are, once again, the most commonly used method of payment for online donations. Donations are made throughout the day, during work and leisure hours, and the weekdays with the highest average donation amounts are Wednesdays (CHF 130) and Sundays (CHF 127).
Zaugg added: “The biggest surprise from the Digital Fundraising Study 2016 was the confirmation of our previous hypotheses that online donations set to recur monthly achieve a significantly higher total sum within a year than donations set to recur annually.” In short, those wishing to help their favoured organisation most effectively should make monthly donations.
In the Digital Fundraising Study Switzerland in 2016, more than 15 key figures show how the Swiss donate digitally. The statements are based on the analysis of transactions conducted by over 100 organisations using RaiseNow donor solutions. Almost 120’000 donations reaching a volume of over 12.5 million Swiss francs in the year 2015 were evaluated.
More insight from the report can be found at www.raisenow.com/dfs16
Online giving rose by 2.2% in 2016, while overall UK giving climbed by 2.8%, according to the latest Blackbaud Charitable Giving Report
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