Apple is making it easier and more secure for charities to receive donations via Apple Pay by rolling out support for non-profit donations.
Until this week the payment system didn’t accept charity donations, a decision media reports put down to Apple working out a way to waive transaction fees and the need to vet charities in order to avoid scams.
A total of 19 charities, predominantly US-based, are on board for the introduction, ranging from global organisations such as UNICEF to startups like charity: water. More charities will offer Apple Pay over the coming months so their supporters can make easy, secure and private payments.
Initial efforts to encourage donations look to be concentrated on web-based donations, which follows on from the introduction of web transactions to Apple Pay in September, alongside iOS 10 and macOS Sierra.
A statement by Apple said that giving has never been so simple — by eliminating the need to enter billing and contact info, create an account or fill out long forms to check out, Apple Pay gives non-profit supporters a way to donate instantly.
“We’re making it incredibly easy to give back with Apple Pay,” said Jennifer Bailey, Apple’s vice president of Apple Pay. “Websites and apps tell us they see twice as many people actually completing a purchase with Apple Pay than with other payment methods. We think offering such a simple and secure way to support the incredible work non-profits do will have a significant impact on the communities they serve.”
“We have a responsibility to our donors to ensure that all gifts to the IRC are maximised to their full potential,” said David Miliband, president and CEO, International Rescue Committee. “Apple Pay gives supporters an easier way to help achieve our mission of helping the world’s most vulnerable people.”
Photo courtesy of Apple/UNICEF/UNI180469/Romenzi
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