The Royal British Legion has launched a new contactless Poppy Appeal trial. Contactless enabled collection tins can be found in NatWest branches this November following a tie-up with tech company Thyngs, who has developed the solution along with WorldPay and Royal Bank of Scotland.
A total of 13 NatWest branches across the UK are trialling the poppy trays and collection tins, which enable people tap or scan the Thyng with their smartphone to make a donation.
Thyngs say the move has been prompted by people carrying less cash than ever before. According to research from MasterCard, over 43% of people keep less cash on their person than they did just two years ago. In fact, the average Briton keeps less than £5 in their wallet or purse at a time. While our physical spending habits are decreasing, our digital spending is on the rise. MasterCard reports that the number of card transactions made increases by 9% each year, with the number of contactless cards in circulation now at 74.5 million in the UK.
However, Thyngs say in a blog post, this doesn’t necessarily translate well when it comes to charitable donations. According to Charity Aid Foundation’s annual UK Giving Report, cash is still the most popular way for people to donate to charity.
The blog post added: “If charities are to continue to raise the required amount of donations to survive, a shift is needed in the way we encourage and enable people to donate to their chosen causes. Since the steady decline of cash is unlikely to cease, the best option charities have is to champion cashless donation options: either through mobile donations, or contactless card options.
“As electronic point of sale software develops and improves, the use of these systems in the charitable sector also continues to rise.
“Since we launched earlier this year, Thyngs have worked with a number of partners in the charitable sector. So far, these projects focused on using interactive Thyngs to share information and raise awareness of charities and their work in a mobile format. However, we are thrilled to announce our first partnership where the Thyngs technology has been used to enable mobile donations.”
Not only does this make it even easier for smartphone users to give to charity, but it also allows the Royal British Legion to collect a greater amount, as each mobile donation automatically includes gift aid.
Neil Garner, Thyngs CEO, said: “It is a privilege to support The Royal British Legion’s 2016 Poppy Appeal in this partnership by transforming the donation tins and Poppy trays into interactive ‘Thyngs’. There’s nothing simpler than tapping the poppy design to connect to a compelling digital experience to find out more, get in touch, or donate with Gift Aid. Quite simply better than cash in every way.”
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