New initiative sees Dry January campaign open up to 12,000 charities » Charity Digital News

New initiative sees Dry January campaign open up to 12,000 charities

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Dry January, Alcohol Concern’s annual behaviour change campaign, has been opened up to over 12,000 charities registered with online donation platform Virgin Money Giving.

This new initiative will allow supporters to fundraise for both their chosen charity and Alcohol Concern, splitting the funds raised 50/50 between the two charities.

YouGov poll results show that one in six people in the UK attempted a dry month in January 2016, which means there are millions of supporters out there taking on the challenge. The charity supports participants throughout the month with encouraging emails and an app to help track and monitor the impact being dry is having on their body, mind and wallet.

Emily Robinson, director of campaigns at Alcohol Concern, said: “Getting as many people as possible involved has been at the heart of the campaign since we launched Dry January five years ago.

“It’s all about changing the conversation around alcohol and ultimately changing behaviour. We’re delighted to be teaming up with Virgin Money Giving allowing us to reach even more people, as well as offering a unique fundraising opportunity to thousands of charities.”

Jo Barnett, executive director at Virgin Money Giving added: “Virgin Money Giving is delighted to partner with Alcohol Concern for their Dry January campaign. It’s great that those who are committing to ditch alcohol for the month of January can be further motivated by raising funds for Alcohol Concern and any charity of their choice. I’m sure it will help the resolve of many of us!

“Due to Virgin Money Giving’s not-for-profit status more of the funds raised will go to charities, hopefully that will motivate those taking part even more.”

Charities can find out more here.

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