Trees For Cities grow into the cloud » Charity Digital News

Trees For Cities grow into the cloud

CDO

Trees For Cities, the international charity working to create greener cities, has invested in a new cloud-based CRM product.

Founded over 20 years ago, Trees for Cities has a mission to plant trees in the more deprived parts of cities, ensuring that it remains liveable for the growing urban population. To date, the charity has planted over 635,000 trees in cities and now reaches 25 cities in the UK and overseas. They have set themselves an ambitious target to plant 1 million urban trees by 2020.

Having considered a Salesforce-based solution, Donorfy was chosen due to its capabilities and the significant cost savings involved.

David Elliott, chief executive of Trees For Cities said: “Having an integrated CRM and donor database is essential to Trees For Cities’ work. We had been considering commercial CRM platforms, but the configuration costs were outside of our budgets. We found Donorfy to be surprisingly capable and easy to use. We liked the fact that it is made for charities and ready to use from the outset, so we don’t have to spend as much to get something we can use.

“Donorfy can handle our needs, which are a mix of fundraising from individuals, trusts and companies, as well as managing projects and volunteers. It is developing rapidly too, so we’re looking forward to growing with Donorfy and helping green even more cities, both in the UK and overseas.”

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