Companies across the West Midlands came together last week to raise awareness of youth homelessness and the work of the St Basils charity by donating the home page of their websites for the day.
Visitors to the majority of the websites on Friday 30 September saw a St Basils branded ‘overlay’ explaining that the company in question had donated their home page to help end youth homelessness in the Midlands.
It invited them to visit the St Basils website to find out more about the charity. Visitors were still able to access the companies original homepage if desired. Some companies taking part donated home page advertising space or supported through their social media channels instead.
This initiative was the idea of One Black Bear, the Creative Communications agency St Basils works closely with and the 30 September was chosen as the closest working day to St Basils’ 44th birthday on 1st October, generating more impact.
Eleven companies in total took part included: BHSF, Birmingham Civic Society, BPN Architects, Dixons, Fira, IDEX Consulting , Paradise Circus Limited Partnership, Shire Insurance, The Space Studio, Trinity Mirror Midlands and Tuckers Solicitors.
Barrie Hodge, head of fundraising and communications at St Basils said: “We believe this is a unique initiative and that no other charity has ever done this before.
“We know most business’ homepages on their websites are literally their shop window to the world so we’re really pleased that these companies across the West Midlands agreed to take part and donate their home page for the day to help raise awareness of our work.”
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