Coppafeel, the breast cancer charity, has rolled out a celebrity-backed new digital campaign that aims to make improve early detection of potential problems.
The campaign combines a video with a social media push using the #GetItOffYourChest tag. Charity patrons Fearne Cotton and Greg James, alongside a number of other celebs, read through a poem describing the lesser-known signs and symptoms of breast cancer in the 60-second film, which will be shown in cinemas.
The social media campaign will include Instagram, Facebook and Twitter activity and is targeted at young men as well as women.
The Middleton Foundation launches Charity Escapes
A number of charities have been recognised for their excellent use of digital skills
A Scottish charity has introduced a new Facebook Messenger bot that it's hoped will share the real causes of homelessness amongst young people
New Embracing Digital category impresses judges