Coppafeel, the breast cancer charity, has rolled out a celebrity-backed new digital campaign that aims to make improve early detection of potential problems.
The campaign combines a video with a social media push using the #GetItOffYourChest tag. Charity patrons Fearne Cotton and Greg James, alongside a number of other celebs, read through a poem describing the lesser-known signs and symptoms of breast cancer in the 60-second film, which will be shown in cinemas.
The social media campaign will include Instagram, Facebook and Twitter activity and is targeted at young men as well as women.
Médecins Sans Frontières (MSF) has rolled out a new UK website with the aid of the Torchbox agency
Shortlist named after 40,000 public votes cast
Samaritans campaign aims to turn Blue Monday into #BrewMonday
The Prince's Trust backs scheme to ensure more people have basic IT skills