Coppafeel, the breast cancer charity, has rolled out a celebrity-backed new digital campaign that aims to make improve early detection of potential problems.
The campaign combines a video with a social media push using the #GetItOffYourChest tag. Charity patrons Fearne Cotton and Greg James, alongside a number of other celebs, read through a poem describing the lesser-known signs and symptoms of breast cancer in the 60-second film, which will be shown in cinemas.
The social media campaign will include Instagram, Facebook and Twitter activity and is targeted at young men as well as women.
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