A social media campaign encouraging the public to donate their first polymer fiver has gone viral – and charities are being urged to jump online and back the push.
The new £5 note, which is made of polymer, entered circulation last week and that prompted a tweet by John Thompson, fundraising consultant at Changing Business, to ask people to donate their first new note to a charity of their choice.
The idea soon caught on and people started spreading the message across all social media platforms. Popular tags include #firstfiver, #givefive and #fivergiver.
By the end of the weekend around £1,000 had been pledged, but that figure is set to rise as more charities and businesses get involved – and more new notes make it into the wallets of the public.
The Institute of Fundraising and NCVO have backed the push, while The Children’s Society, Blue Cross and Sue Ryder were among the first charities to get involved.
The roll-out of the polymer notes is being staggered, with the new £10 note featuring Jane Austen entering circulation in Summer 2017.
Photo: Bank of England
Donorfy chosen to process donations
Charities could help more people if they embraced new technology such as cloud computing and machine learning, an event at Microsoft has heard
The Big Give Christmas Challenge raises over £7.2 million and receives a record number of donations
A powerful new film featuring UNICEF Goodwill Ambassador David Beckham has been released to illustrate the brutal reality that physical and psychological abuse can mark children forever