Charities need to focus more on corporate fundraising » Charity Digital News

Charities need to focus more on corporate fundraising

A headshot photograph of Jo Barnett, Executive Director of Virgin Money Giving.

Charities believe corporate fundraising is a key growth area. But recent research by the Institute of Fundraising has revealed that just 7% of charities with a corporate fundraising programme feel that it is “fully developed”. Nearly a fifth of charities (19%) were either “just starting out” with their corporate fundraising programme or had no programme at all, with smaller charities being drastically more likely to fall into this category.

With this in mind, Virgin Money Giving is hosting a series of free live events between 5th and 7th October with industry experts, including Cancer Research, to help charities grow their corporate fundraising.

Virgin Money Giving’s Corporates Live Week will be completely free and take place online, making it easy for charities to attend from the comfort of their desks. The events will feature up-to-the-minute ideas, tips and insights on corporate fundraising from industry experts.

Here’s what to expect from each day:

Day 1: Corporate fundraising tools

An interactive workshop giving attendees the opportunity to pick the brains of Virgin Money Giving’s experienced team about their fundraising tools.

Day 2: Approach and pitch

Virgin Money Giving’s Executive Director Jo Barnett talks live with Cancer Research about delivering the perfect pitch.

Day 3: Building long term relationships

Virgin Money Giving’s Commercial Director Alex Heasley leads a panel discussion with leading UK charities and their corporate partners to debate strategies for building long term corporate relationships.

Sign up today for full details and receive a free copy of Virgin Money Giving’s ‘Corporate Fundraising Toolkit’.

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