Designed and created by digital agency Zone, with extensive consultation with girls and young women, the new site tells Girlguiding’s story in girls’ and volunteers’ own words and aims to enhance what the charity offers its members offline.
The new site features scores of examples of the impact guiding has on girls’ lives as well as the impact girls make in their communities and beyond through youth social action. It brings to life the fun and adventure on offer through guiding and is a platform for girls’ views to be heard on the challenges they face and the change they are making.
The new device-responsive site consolidates previous subsites into one online hub providing a seamless and engaging experience for the charity’s half million members, parents and other supporters. It marks the start of Girlguiding’s journey to co-create with girls what digital guiding could mean in the future.
Becky Hewitt, communications director at Girlguiding, said: “Girlguiding has always changed as the lives of girls change and an important part of what that means today is embracing digital transformation. We want to enable girls to participate in guiding digitally as well as face to face to build on the fantastic opportunities we offer girls to have fun, build their confidence and develop their interests in a safe, girl-only space. Our new site is just the first step.”
The importance of digital
Jonathan Simmons, Zone chief strategy officer said: “Digital is mission critical to every organisation, particularly in the charity sector, and that’s why we were so delighted to be able to work on this brief.
Girlguiding’s vision is hugely exciting to us, because its core principles of empowering girls, enabling volunteers and championing them all play to the strengths of what well-executed digital can do.”
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