The British public now donates to charity every three seconds – through ad hoc giving when paying by card, says Pennies, the digital charity box.
Pennies offers customers the chance to round-up or top-up small change – anonymously – in participating retailers, and is a response to changing consumer habits and the phasing out of traditional collection tins.
Since its launch, Pennies has helped raise over £7.5m for UK charities, with consumers donating in-store, online and in apps over 32 million times in the last five and a half years.
Pennies announced this week that Dixons Carphone, Boots Opticians and Virgin Holidays are joining the roster of household brands already backing the feel-good giving movement.
Retailers such as Domino’s Pizza, Topps Tiles, Screwfix, Rontec and The Entertainer already use Pennies to raise money for charities that are meaningful to their customers – making their pennies count for hundreds of good causes.
Pennies estimates that if all of the UK’s card holders donated just 30p a month, over £175m a year could be raised for the UK charity sector.
Alison Hutchinson CBE, CEO of Pennies said: “In the UK we like the chance to easily give a little as part of our everyday lives. And with around a third of us leaving the house with no cash, just cards these days, Pennies makes it possible – and simple – to give our digital small change a big purpose at the touch of a button and because we don’t keep personal data there is a guarantee of no follow up.
“We are thrilled the UK public are getting behind this way of donating. Already someone gives through Pennies somewhere every three seconds, and so with more major brands coming on board it provides even more opportunities to join in.”
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