The Children’s Hospital Charity, which supports the Children’s Hospital in Sheffield, is seeking to manage and sustain its growth by improving its customer relationship management (CRM) capability with a new solution from Access Group designed for the charity and not-for-profit sectors.
Charity director for The Children’s Hospital Charity, David Vernon-Edwards, recognised the need for a new CRM solution following significant growth over the last five years. It’s existing software was bespoke, from a small supplier, and was at the end of its lifetime; it was no longer fit for purpose. In order to manage and sustain such growth and ultimately to support the organisation’s charity work, Vernon-Edwards decided to make a change and initiated the tender process for a new CRM solution.
The Children’s Hospital Charity’s new software would need to come from a stable, mature and proven supplier. They needed a standardised product that could be relied upon to manage the increasing organisational complexity stemming from its growth. It would also need to be accessible through a web browser for ease of use and optimal accessibility. A capability of bringing together disparate elements of the charity’s CRM activities would also be crucial.
Access thankQ CRM met and exceeded these requirements. The up-to-date software with its superior capabilities over the existing solution has the key benefit of allowing the charity’s staff to focus less on administration and more on what matters most – its supporters and beneficiary organisations.
The organisation will also benefit from improved efficiency and cost savings as a result of modernising the existing software. The new platform is standardised and state-of-the-art, allowing for smoother and simpler operational processes and functionality. The charity’s improved CRM capability will provide a solid foundation from which it can manage and sustain its future growth, continuing to increase income raised in support of The Children’s Hospital in Sheffield.
Commenting on the announcement, Vernon-Edwards said: “We are looking forward to working with Access as our new CRM system. Access thankQ CRM is fundamental to the future success of the charity. We went through a rigorous tender process before appointing Access as the supplier, and what appealed to us was the ability to bring all the CRM elements that we need into one place.”
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