Charities can now master social media with certainty following the launch of the Skills Platform Charity Social Media Toolkit.
The new online toolkit has been developed specifically for charities and the third sector to help empower them to use social media most effectively for their organisation. It includes tips on how best practice. The guide also details how charities can set the foundations to help avoid distractions and get results.
Developed by the Skills Platform and co-written by Zoe Amar, who is widely regarded as one of the charity sector’s leading experts in digital communications and marketing, the includes eight chapters that cover topics such as growing social networks, how to establish a social media policy within an organisation, how to campaign and fund-raise through using social media, and how to analyse results. It includes tips for charities who are at early stages with social media and also many insights for charities who are more advanced and need to take their social media game to the next level.
Skills to succeed
Recognising the industry need for a toolkit specifically for charities, Skills Platform wanted to create a guide that equips communications professionals with the right foundations and tactics to start their social media journey, while offering case studies of best practice to inspire social campaigns.
The toolkit features a foreword endorsement from Megan Griffiths, head of digital and communications at NVCO. Contributions to its development were also made by representatives from organsiations such as the Fawcett Society, Breast Cancer Care, Joseph Rowntree Foundation and CLIC Sargent to name a few.
Commenting on the toolkit’s development, Amar, who has experience of working with third sector organisations such as The Royal College of Nursing, Crimestoppers and The School for Social Entrepreneurs, said: “There is a lot of information available to communications professionals working with charities and third sector organisations but for those who’ve never approached social media before, it can be a daunting task figuring out where to start. Equally, if you’ve been using these channels for while it’s good to sense check what you’re doing against best practice.
“The Charity Social Media Toolkit has been developed to bring together all the information and encompass everything that’s available into one, easy-to-read space. It’s a reader-friendly website that allows those looking to enhance their current understanding, or those who are starting out on social media, can go to as their one-stop shop to everything social.”
Dave Evans from the Skills Platform added: “As an organisation, we want to ensure the charity sector feels supported in learning new skills to continue to deliver what they need to in an efficient manner, and for many charities and third sector organisation, social media enables this opportunity.
“Social media is a free resource that can prove truly valuable to those charities who may not have enough budget or time to do traditional marketing or advertising. We wanted to create the toolkit to break down the walls of social media to all and encourage them to give social media a try.”
Hosted by Skills for Health, The Skills Platform is a not for profit organisation committed to finding practical solutions to increase learning and development of the health, social and charity sectors.
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