Brandwatch has published its 2016 Social Index for the non-profit sector, a league table that ranks international brands on their social media activities.
The latest data, which measures social visibility, general visibility, net sentiment, reach growth and engagement and content, shows that UK charities are scoring highly. The RSPCA has the fourth best digital charity brand in the world, while Oxfam, British Red Cross and Médecins Sans Frontières also appear in the top ten.
Top spot in the rankings went to American based non-profit media organisation, National Public Radio (NPR).
Brandwatch first published its social index in September 2015 and this year’s figures show a marked improvement in social media scores in the last year.
“The goal of The Social Index is to provide brands with an accessible way of evaluating their online presence within their competitive groups across a broad range of social data criteria,” said James Lovejoy, content and research manager at Brandwatch.
“While some major brands held on to their leadership positions, the shifts stand testament to a social landscape that’s increasingly competitive. Yet businesses still need to go beyond the index to better understand the nuances behind their online presence. Social leadership can be fleeting, and brands require a social strategy that is adaptable, strategic and data-driven.”
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