With its new bot, Charity: Water is now the first non-profit organisation to accept donations through Facebook Messenger.
Charity: Water looks to increase access to safe drinking water in developing countries, with an emphasis on being transparent about how the company accepts and uses donations.
It became the inaugural third sector organisation to hit one million followers on Twitter – so it’s no surprise it is now leading the way with the Facebook Messenger bot.
Speaking to Fast Company, Charity: Water CTO Matthew Eckstein said: “As an organisation with a very young and tech-savvy supporter base, it’s important that we continuously adapt to reach them as they adopt new technologies and social platforms.
“Innovation has always been a core value of Charity: Water. We believe in moving early, testing, learning, and iterating our way forward.”
The charity says the bot has been designed to make the experience as close as possible to donating on its own website.
Photo credit: Charity: Water
A new report published by the House of Lords Select Committee on Charities has outlined the role digital technology can play in the future success of charities
New report make number of recommendations while praising work of charities
New mobile platform allows charity donors to securely make online donations via their mobile bill
Half of charities surveyed said they do not have a digital strategy and only 9% said they have been through digital transformation and embedded it