Christiano Ronaldo’s new smartphone app, CR7Selfie, is much more than the vanity project it first seems – the app has actually been designed to support charity.
A portion of the proceeds from the app, which is available for Apple and android devices and currently costs £1.99, is being donated to Save the Children. Fans can therefore unashamedly fake a selfie with the chiselled footballer knowing it’s all for a good cause.
The giving doesn’t stop with the app purchase – future photos and filters will be sold in-app for 99 pence, and an unspecified portion of that revenue will also go to the charity.
Ronaldo said in a statement: “From the very beginning, I knew that I wanted this app to support a charitable cause I believe in. I have been involved with Save the Children for several years now, and knew they were the best partner for this app. As a father and global artist ambassador for Save the Children, I am committed to working towards giving all children a better and brighter future.”
With more than 230 million followers across his social media channels, Ronaldo has 230 million followers on social media so it’s hoped the CR7Selfie app is likely to generate a substantial amount of donations for Save the Children, which helps millions of children displaced or endangered by war, famine and hardship.
“One in 11 children is out of school worldwide. Refugee children fare even worse; they are five times more likely to be out of school than non-refugee children,” said Carolyn Miles, president and CEO of Save the Children. “Education is critical to helping children build opportunities for success, as well as realise their dreams. Together, this partnership and the power of social media can have an incredible impact on children globally, opening the door to learning and other opportunities to put them on the path to reach their full potential.”
Photo credit: CR7Selfie
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