The amount of money donated to charity via premium rate phone services increased by 6% in the 2015/16 financial year, the UK phone-paid regulator has said.
According to figures published in PhonepayPlus’s Annual Market Review of premium rate phone services, a total of £122m was donated via text – a figure it expects to rise to £129m in 2016-17.
The total means the charity sector is now the largest market for the premium rate services industry, accounting for 18% of total consumer transactions for the period.
The regulator says that regular giving has contributed to the growth, as donors become increasingly comfortable with subscription models billed on mobile phone contracts.
The report highlighted why charities need to adopt mobile payment methods. The PRS market is increasingly mobile, with operator billing revenues growing by more than 50%. This trend is set to continue, PhonepayPlus said.
By contrast, voice-based revenues are continuing to decline. This decline is unlikely to arrest in the near term.
Charity satisfaction soars
This year the survey also looked at consumer satisfaction. Overall, 49% of PRS users are either satisfied or very satisfied with a service, 20% are dissatisfied or very dissatisfied, and 31% are neither satisfied or dissatisfied. What is positive is that the charity sector had the highest satisfaction rating (68%).
What’s more, based on users’ post-purchase experience, charity (56%) continues to offer the best experience.
Jo Prowse, chief executive of PhonepayPlus said: “The growth of charity text giving over the last few years shows the positive work that can be achieved when charities, providers, networks and the regulator work together.
“Regulatory flexibility, such as the ‘Skip’ command, which allow you to miss a payment without stopping future donations, provide increased choice for donors and ongoing support for charitable causes.”
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