A new online service has been launched to make it easier for charities to set up tribute funds.
InMem, a product of WPN Chameleon’s digital studio Addition, allows charity supporters to quickly and easily set up tribute fund pages in memory of loved ones.
According to the creatives at Addition, because the supporter experience is absolutely critical because the context is so sensitive, each charity has the ability to have their own delicate design and branding applied consistently across the site, allowing the overall look and feel to be specific to each’s site unique in-memory sub-brand.
Charities can also customise their product with supplementary pages specific to their charity and in-memory proposition, and receive full ownership of all donor data.
Fund creators, meanwhile, can also tailor their pages by selecting a theme, uploading photos and embedding YouTube or Vimeo videos, and adding memories and information. InMem also facilitates links to Facebook pages or groups, allows fund pages to be shared on social media, events linked to pages and customised donation thank you emails to be sent.
Christian Aid, under the name A Light in this World, will be the first to go live on the new platform.
Vicky Reeves, the agency’s deputy CEO and digital managing director, said: “In Memory giving is growing every year across all kinds of charities – not just health charities but also those loved-in-life. Online spaces are increasingly being used by supporters to remember and celebrate the lives of people they have lost. InMem was designed to give charities a cost-effective, yet fully-featured product to harness this demand and build relationships with that donor base”.
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