PayPal has added a donate button to its mobile app that it hopes will put charitable giving in the forefront of customers’ minds.
The new button appears on the home screen of its app below options to order ahead or pay in-store and connects users to the tens of thousands of PayPal Giving Fund certified charities. This is the first time PayPal has made it possible to donate directly through its mobile app, the company said in a statement.
Charities will receive 100 percent of every donation, PayPal added.
Mobile giving has been on the upswing, which is why PayPal made this change, it explains. Last year, 38.7 million people donated $6.6bn to charities through PayPal, and 23% of these were on mobile devices.
According to the company, more than 497,000 charities accept donations via PayPal, and 38.7 million people use PayPal to make payments to charities.
Media reports suggest that the addition of the button means PayPal has also managed to skirt around Apple’s App Store rules regarding charitable donations. Apple has banned apps that collect funds for charities and fundraisers, unless they collect funds outside of the app, such as through Safari or SMS.
PayPal avoids the rules by ensuring when it comes to completing the transaction, a mobile web page opens. When the donation completes, customers are returned to the native app. Though compliant with Apple’s policy, the experience is designed to feel seamless for the end user.
The update is available in version 6.4 of PayPal’s mobile app.
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