Applications for this year’s Big Give Christmas campaign are open until 4th July (5pm) so charities are encouraged to apply as soon as possible to ensure they don’t miss out.
The “new and improved” campaign will be launching on #GivingTuesday this year, helping charities to raise vital funds for their causes.
The Christmas Challenge is the UK’s biggest online match-funding campaign which helps UK-registered charities raise funds for their cause. The Christmas Challenge was launched in 2008 by Sir Alec Reed CBE, founder of Reed Recruitment. Since 2008, the Christmas Challenge has raised over £71 million for 2,500 charity projects.
The Christmas Challenge offers supporters of participating charities the chance to have their donation doubled on theBigGive.org.uk when the campaign goes live. This year, the Christmas Challenge campaign will run for 72 hours, launching at midday on 29th November (#GivingTuesday) and closing on Friday 2nd December.
The match-funding is provided by a range of philanthropic organisations, called ‘Champions’, which in previous years have included The Reed Foundation, The Childhood Trust, Candis Magazine, The Waterloo Foundation, among many others. These Champion funds are joined with pledges from participating charities own major donors to double online donations during the Christmas Challenge.
The Big Give has made some significant changes for this year’s Christmas Challenge, which include:
- Match funding to be “ring-fenced” for each charity i.e. no competition.
- The campaign will run over 72 hours with no pausing.
- The Christmas Challenge to launch on #GivingTuesday.
- No fees for charities taking part in the campaign.
“This years Christmas Challenge promises to be another exciting match-funding campaign” said Alex Day, director of the Big Give. “We have undertaken a significant review of the Christmas Challenge and have welcomed feedback from charities, donors and our philanthropic partners and the changes we have made reflect the conversations we have been having.”
“This past year has unfortunately seen a lot of negative press about the UK charity sector and its fundraising methods. We know from recent research (available from theBigGive.org.uk) that match-funding is an incredible way to incentivise donations. We hope this year’s Christmas Challenge will provide a fantastic opportunity for charities to engage with their donors in an innovative way and provide a boost to their fundraising efforts.”
How to apply
Any charities seeking more information about the Christmas Challenge or to make an application, should visit theBigGive.org.uk.
The Christmas Challenge is open to all charities who meet the eligibility criteria. We are particularly interested in receiving applications from charities whose projects are:
- Improving the welfare of people in Wales.
- Supporting vulnerable children living in poverty in London.
- Working in UK communities to improve local ecology and habitats, encourage bio-diversity and benefit the wider environment.
- Early interventions to protect vulnerable women and girls in UK.
- Alleviating poverty and promoting progressive change across Ethiopia.
- Promoting healthy lifestyles, well-being & family life across UK.
- Supporting sick and disadvantaged children, young people & the elderly in the UK.
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