The Arthur Rank Hospice Charity has launched ‘Team Arthur’, a new campaign designed to aid fundraising and raise awareness.
The campaign, which was donated by Cambridge-based agency Somersault free of charge, is targeted at adults in Cambridgeshire and centres around a campaign film taking viewers through an alternative tour of 2016 Cambridge. It features a diverse cast of Cambridge names and landmarks, from those that have brought international notoriety to local business owners and well known buildings. It is voiced by former BBC broadcaster and Cambridge local, Nick Barraclough.
Team Arthur is promoted through a range of digital channels and social media, guiding viewers to visit teamarthur.org and pledge support.
The video received its first public play out at the EY Charity Quiz night last week (16 June), to an audience of around 300 guests, and has now been released online and to media outlets.
Colin Miles, MD of Somersault said: “We are so excited to see the Team Arthur campaign go live and it’s been a total team effort here at Somersault. The Arthur Rank Hospice Charity’s work is just extraordinary and we hope that, through this campaign, we can help to bring greater awareness, donations and general support from people all over Cambridgeshire.
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