Twitter is launching a new way for advertisers to target users that have tweeted with a certain emoji or engaged with tweets with a certain emoji.
Launched in time for next month’s World Emoji Day, which takes place on 17 July, the move means charities could potentially target users who repeatedly use the same emojis and therefore provide an insight into their moods.
Examples include charities recruiting runners who frequently use the training shoe emoji or a skin cancer campaign sending tailored messages to those using holiday related emojis.
Neil Shah, ads API product manager at Twitter said: “Emojis have become a ubiquitous way for people, publishers, and brands to express their feelings.”
New platform enhances the service to charities by allowing faster and easier fund transfers
A new report published by the House of Lords Select Committee on Charities has outlined the role digital technology can play in the future success of charities
New mobile platform allows charity donors to securely make online donations via their mobile bill
Childline has launched an app that is the first to provide counselling to young people in need of help directly through their mobile devices