The UN’s refugee agency, UNHCR, has turned to an augmented reality app to help boost awareness of its latest campaign.
As the global refugee crisis continues across much of the globe, World Refugee Day (20 June), attempts to raise awareness of the plight of refugees across the world. Now, thanks to a partnership between Blippar, the augmented reality and artificial intelligence company, and UNHCR, the campaign is going digital.
As part of the new campaign, Blippar is asking users to show their support for refugees by ‘blipping’ their hands. This scan of support translates into an instant signature on the UNHCR #WithRefugees petition, which requests that national governments act with solidarity and shared responsibility when it comes to the migrant crisis.
Users can also share a “hand selfie” via Blippar when you using the campaign hashtag.
Launching in conjunction with the Blippar campaign is a short film entitled Home, which has been created to reflect the plight of refugees across the world. Created by BBH London’s in-house production unit, Black Sheep Studios, the film will premiere in Picturehouse cinemas on World Refugee Day.
“We are proud to work with UNHCR and BBH to enable people to raise their hands, whatever their colour or creed, in support of refugees,” said Omaid Hiwaizi, president of global marketing at Blippar. “As an an extremely diverse global company, Blippar stands firmly #WithRefugees.”
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