The Prince’s Trust launches ‘parallel lives’ video campaign » Charity Digital News

The Prince’s Trust launches ‘parallel lives’ video campaign


The Prince’s Trust has launched a new advertising campaign that demonstrates the life-changing impact its work has had on generations of young lives across the UK since it was founded 40 years ago.

The ‘Parallel Lives’ campaign, which features a video and online ads, aims to increase support so the charity can continue to help thousands of vulnerable young people to develop the confidence and skills they need to make a good life for themselves.

The adverts all feature split screens, with one side showing a young person doing well and the other showing the ‘parallel life’, including homelessness, abuse and being in trouble with the law, they could have ended up with if the charity hadn’t been there to support them.

Paul Brown, director of marketing and communications at The Prince’s Trust, said: “By showing the flip side of what could happen to vulnerable young people who don’t get the right support when they need it most, we hope to make people stop and think about how they might be able to support our cause.”

The ads have been created completely free-of-charge by the youth charity’s pro-bono creative agency, CHI & Partners, and include the cinema advert, as well as still versions which will appear online.

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