More than 80 charities attended a free half-day workshop in Edinburgh recently to build their digital skills knowledge base.
The workshop was hosted by the Bank of Scotland Foundation, in collaboration with Bank of Scotland and Google, to improve the digital presence of charities and the digital awareness of their employees.
The foundation receives £2m from Lloyds Banking Group each year. It donates these funds to charities across Scotland through their small, medium and large grants programmes, as well as its matched giving programme for Lloyds Banking Group employees in Scotland. However, this is the first time that the foundation has provided non-financial support to charities in Scotland.
Lacking digital skills
In Scotland, one in three SMEs and charities lack the basic digital skills they need to succeed and prosper in today’s increasingly digital society, which is why this workshop proved so popular. The event provided charities with top tips from Google’s Digital Garage Experts for making the most of the web, as well as guidance from Reason Digital explaining how to use social media and free online tools.
Also on hand to help charities on the day were Bank of Scotland’s Digital Champions; colleagues who have pledged to improve the digital skills and financial capability of at least two individuals, organisations and/or charities each year. More than 1,500 colleagues across Bank of Scotland are Digital Champions.
Every charity attending the workshop was able to register for free ongoing support from a local Bank of Scotland Digital Champion in order to help them continue developing their digital skills.
Bield, who develop housing and care services to enable Scotland’s older people to live the life they want, was one of those charities attending. Kevin Rowe, Bield’s fundraiser, said: “For me, the digital workshop was really useful to get more information on social media and how it can be used effectively to raise awareness of our charity.
“I think it’s really good that the Bank of Scotland Foundation is looking at other ways, other than grants, that they can help charities. It’s not just about giving out money, it’s actually about trying to grow the charity, to help them help themselves and share the skills that are within the community they already have.”
For those who were not able to attend or want to further develop their digital skills, Google’s Digital Garage provides free training at digitalgarage.withgoogle.com.
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