Instagram is to add a number of useful tools for businesses, providing additional contact, analytics and promotional capabilities to help organisations, including charities, better understand their client base and attract more customers.
For example, account holders can now choose how customers get in touch – contact buttons can be set for calls, texts or emails – and users can also be provided with directions.
The company says that additional insights will give firms more information about their followers and which posts perform better than others, offering an idea of what kind of content they should do more of. If a post has done particularly well it can be turned into a promoted item directly from within the application.
A target audience can be selected manually, or Instagram can suggest an audience, and then the post is promoted for a specified length of time.
A drive to do more
“With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more,” the photo-sharing app said in a statement.
“So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers.”
“These business tools are just some of the ways we hope to make growing a business on Instagram that much easier,” continued the company.
The new features will be rolled out in the US, Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.
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