UK charity Art Fund has been praised for its use of digital channels at the Emcees Awards.
The charity won the award for Best Use of Digital Channels in Fundraising for its ‘Art Happens’ initiative, the only crowdfunding platform for UK museums and gallery projects.
The fundraising scheme was launched by the Art Fund in June 2014. It’s completely free of charge to use and, to date, has helped to raise £300,000 for projects across the country, ranging from new exhibitions to conservation projects and art commissions.
A spokesperson for Art Fund said: “The platform has been designed to harness the reach of the web to bring together potential donors with UK museums and galleries, offering donors the opportunity to receive rewards in return for their backing.
“We believe the use of reward-based crowdfunding techniques could, over time, open up a new funding source for museums and we’re keen to experiment how crowdfunding can work effectively for a broad range of museums and galleries, big and small, national or regional.”
The Emcees were launched this year by =mc and the National Arts Fundraising School to recognise excellence in arts and culture fundraising.
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