New figures released by DONATE have revealed that more charities are turning to phone payments than ever before.
The surge in mobile payments comes as the number of people carrying no cash increases. DONATE, the charity brand of the National Funding Scheme, carried out the survey in conjunction with YouGov and found that 37% of GB adults carry £10 of cash or less. Just 15% of those between 25-34 years old carry no cash at all, the charity said.
Overall, 8% of adults hold no cash at all, down from 5% in 2013 – which is illustrated by more than £525,000 being raised by the DONATE mobile payment platform to date. DONATE went into beta trial as the UK’s mobile charity giving platform in 2013 and moved to live in the late summer of 2015.
A spokesperson for DONATE said: “This research underscores the importance of charities making use of the one device that all of us have; a mobile phone, for collecting donations. No longer can charities rely on their donors having cash in their pockets.”
In January, Deloitte outlined its predictions for a number of major developments in the field of mobile payments.
Half of charities surveyed said they do not have a digital strategy and only 9% said they have been through digital transformation and embedded it
Government, funders and large charities must take urgent action according to new analysis by Lloyds Bank Foundation
Charities are being reminded of the need for secure mobile working policies
The six different classifications are based on an archetype analysis of the income and expenditure types in charities